To sign up for Analytiqa's free weekly newsletter, please enter your details below.
Analytiqa will not share this information with third parties.
Developing Aldi’s online proposition to grow its market share across the UK
Aldi, the UK’s fifth largest and fastest growing supermarket has extended its relationship with iForce for the future growth of its online platform for non-food products. iForce were originally chosen by Aldi in 2015 to support the launch of its eCommerce platform for non-food Special buys and wine products. The extension of the partnership will mean that iForce can look at developing Aldi’s online proposition to grow its market share across the UK.
Operating out of the Corby campus sites, iForce will continue to provide Aldi with iForce Gateway the fulfilment service powered by its proprietary software, SMART which was deployed to maximise the efficiency of its fulfilment model ahead of the online launch back in 2015.
iForce designed a bespoke fulfilment model for Aldi, due to their unique proposition of bi-weekly product launches, and both teams worked closely during the early period to ensure that the platform went live on time and on budget.
Aldi also operates iForce Pathfinder, the Company’s innovative carrier management solution that is supported by the Route Genie software. This ensures the retailer can achieve the best carrier options in terms of pricing and customer service.