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Collaborative approach reduces food miles whilst maintaining service
Gist have expanded their services for soft fruit producer, Berry Gardens, by securing a new primary deal delivering their fresh produce to Sainsbury’s in the West Midlands, UK.
British-grown soft fruits, such as strawberries and raspberries, have become an important and successful rural business. Sales in UK supermarkets of home-grown berries have increased 130.0% in the last four years.
With experts predicting a record year of strawberry sales in 2015, it looks to be a busy summer for Gist, with demand particularly high during events such as the Wimbledon tennis championships and the Henley Regatta.
Berry Gardens have worked with Gist as a partner for over 20 years, and this latest development is a direct result of their continued high quality service.
Gist's collaborative approach has enabled Berry Gardens to reduce food miles whilst maintaining service to customers.