DB Schenker appointed logistics provider for Prada’s fashion show 28 September 2017

Italian luxury fashion house Prada has appointed DB Schenker as the exclusive logistics service provider of Prada’s Resort fashion show in Shanghai on October 12, 2017. DB Schenker will be responsible for the delivery of Prada’s articles of clothing and accessories for the show from the retailer’s warehouse in Shanghai to the event’s venue.

Additionally, DB Schenker will move all items into the venue and position them according to Prada’s requirements. After the show, DB Schenker will manage the move-out of the high-end goods which includes careful sorting, repacking and return to Prada’s warehouse.

The event takes place at Shanghai's Rong Zhai mansion; a city owned sumptuous 1918 building which has been restored by Prada in cooperation with Shanghai’s government to host the show. This is the third time that Schenker will manage such a big fashion event for the high end brand in China.

Since 2008, DB Schenker has been serving Prada with retail logistics solutions comprising inbound air freight shipments from Italy to China, national distribution by air and road to 40 Prada retail stores across China, store-to-store transfer shipments and reverse logistics from stores as well as increased eCommerce customers stimulated by China’s rapidly growing retail eCommerce market. In addition, DB Schenker handles Prada’s outbound air freight shipments for its off-seasonal products from China to outlet stores worldwide.