Decathlon boosts ground-level distribution visibility with LogiNext 28 September 2017

The largest sporting goods retailer worldwide is partnering with the one of the leading SaaS companies in logistics and field workforce optimisation. Decathlon is working with LogiNext to extend the power of its distribution network in multiple developing markets. Through this partnership, the retailer is looking to recreate its French market domination in other countries.

Decathlon, founded in 1976, has grown to more than €11.0 billion in 2017. Spread across 28 countries across the world, the sports retailer has consolidated its powerful base in Europe, while expanding in South and Southeast Asia. It has more than 1,100 stores worldwide, and a workforce of more than 75,000 professionals.

Through machine learning algorithms designed to read traffic and weather patterns from historical delivery movement information, LogiNext has managed to set up a unique solution set for Decathlon that offers exceptional logistics movement visibility across geographies.

Along with movement visibility, hub-load analytics around fleet movement can be automated using LogiNext’s planning engine. Tracking fleet vehicles through a centralised controlling dashboard, Decathlon can plan their delivery routes and estimated time of arrivals backed by actual real-time, ground-level location analytics. This helps eliminate bottlenecks, both predictable and unpredictable, such as planning for workforce loading and unloading around the regularly updated estimated time of arrivals.