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Fiege invests in marketplace expert Heyconnect 17 February 2020

Hamburg start-up connects brands with online platforms

E-tailing is a booming market with the number of online transactions on marketplaces like Zalando, Amazon, Otto growing by the minute. The Hamburg-based start-up Heyconnect helps brands and retailers connect with online platforms and supports them in using marketplaces as a sustainable sales channel. The fulfilment provider Fiege has now joined forces with the company.

The relevance of online marketplaces is on the rise, as is the pressure for brands to be present on them. Heyconnect is an ideal partner for Fiege, because they are a leading expert in the platform economy.

Fiege’s investment in Heyconnect takes it one step further towards its strategic orientation of becoming Europe’s leading omnichannel fulfilment provider. Heyconnect provides ease of access for brands to more than 30 marketplaces in ten different countries within a few weeks only. Heyconnect supports more than 150 brands from the fashion, living or cosmetics segments with everything from creating content to technical integration, monthly accounting and order fulfilment.

Heyconnect currently runs three warehouses for their clients to guarantee that the required high level of service is met. Moreover, Heyconnect’s customer base even includes those who oversee their logistics themselves. That won’t change despite teaming up with Fiege.

Thanks to Fiege and its positioning. Heyconnect hope to achieve strong growth even for new product ranges, new countries and on open platforms like Amazon or eBay. It is now able to provide an even better offer on international marketplaces.

In doing so, Fiege empowers its clients to tightly dovetail all sales channels so that the end customer receives purchases with the same quality of service, whether the product was bought at the store, from an online shop of the retailer, via an app or on an online marketplace.