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HiPP awards logistics contract to Bibby Distribution 23 February 2016

Competitiveness, sector expertise and established contacts key to win

Bibby Distribution has been awarded a UK warehousing and transport contract with organic baby food producer HiPP, following a competitive tender process. Bibby Distribution will manage the complete warehousing and distribution requirements for HiPP from its multi-user facility in Corby.

HiPP is an international, family-owned producer of baby food products. The Company was started in 1899 when Joseph Hipp first produced rusk flour for baby food and sold it in his bakery. Today the Company works with more than 8,000 contract farmers and is the world’s largest processor of organically produced raw materials, with a range of more than 260 different products.

The Max Park facility is ideally situated and central to HiPP’s outbound customer base of supermarkets and food retailers. This has cut inbound and outbound road miles, lead-times and associated costs for the customer. 

Bibby Distribution’s competitiveness, sector expertise and established contacts within the grocery market, as well as its commitment to continuous improvement, were the deciding factors that saw it secure the contract.

For HiPP, a 3PL must offer more than just warehouse space and trucks. It wanted a partner with extensive experience serving the grocery market, while also reflecting its own brand values.

Bibby Distribution continues to reduce its impact on the environment, driven through continued investment in new assets, the latest technology and advanced driver training. In the last 12 months, CO2 emissions per kilometre travelled by the Bibby Distribution fleet have dropped by 1.0% versus 2013, meaning that the fleet today proportionally emits 5.5% less CO2 per kilometre than in 2011.

This is directly in line with HiPP’s corporate philosophy, which focuses on conservation of nature, respectful treatment of natural resources and global sustainability.