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Li & Fung and First Insight agree global strategic partnership 13 December 2019

Developing a fully-integrated digital supply chain platform

Li & Fung and First Insight, Inc., the technology company transforming how brands make product investment, pricing and marketing decisions, have announced a strategic agreement. The partnership will integrate First Insight’s Voice of the Customer analytics into Li & Fung’s Digital Product Development solution, enabling brands and retailers to select, price and buy designs with greater confidence, increasing sell through and reducing mark downs.

As part of its vision to create the Supply Chain of the Future, Li & Fung is developing a fully-integrated digital supply chain platform that connects brands and retailers with suppliers and other partners seamlessly with end-to-end data capture and visibility. Its industry-leading 3D virtual design services are disrupting traditional product development. From design, blocks and patterns, product development and fitting, to digital catalogues, and 3D retail and visual merchandising, Li & Fung is replacing physical with digital. Now with First Insight’s digital consumer testing it can review consumer insights making informed changes early in the product development phase, helping brands make decisions smarter and faster.

First Insight created the first digital product testing solution in 2007, enabling brands and retailers to combine the voice of their customers with advanced AI and predictive analytics to improve the performance of, and reduce the risk associated with, new products. Predictive feedback from customers can be delivered in 24-48 hours, helping hundreds of brands and retailers to bring the right products to market, at the right price and in the right quantities, improving sell-through and reducing waste.

The Li & Fung-First Insight partnership will deliver an end-to-end digital product development solution, from the initial design concept to the finished product. Benefits to brands and retailers include:

> Higher confidence in selecting designs that consumers want, at the prices they will pay
> Higher responsiveness in their value chain – demand driven, rather than supply driven
> Faster speed-to-market
> Specific design feedback by region, retailer and customer demographic
> Reduced markdowns; increased sell-throughs and margins
> Reduced cost in physical samples, reduced fabric wastage and air freight
> Improved sustainability for the business and environmental footprint