Service consistency key as Debenhams renews Nightline partnership 21 October 2014

Debenhams has renewed its partnership with Nightline. The decision to sign a contract extension was based on Nightline’s ability to fulfill orders placed by Ireland’s rapidly increasing number of online shoppers. Strong, consistent service had been critical in underpinning further expected growth both in the Republic and Northern Ireland.

Nightline handles goods destined either for home delivery or in-store collection which are bought via Debenham’s Irish website.

The retailer considers reliability to be a key element in its appeal to e-consumers and that has been very evident since it first began working with Nightline back in 2010. It is experiencing growth both in ‘click and collect’ and home deliveries, and it’s essential that it has a partner which can support it, not just now but also as those levels increase.

Nightline also has the capability to help Debenham’s refine and expand its offering to shoppers in the future.

Since Debenhams launched its website aimed at Irish consumers in 2011, Ireland’s consumption of eCommerce has expanded rapidly. The most recent figures available suggested that the country’s shoppers accounted for €3.8 billion of online sales in 2012, up 25.0% on the year before. Almost three-quarters of purchases were made from domestic websites.

The volume of online sales is expected to rise still further with the introduction of a national postcode system in Ireland next year, making home deliveries more efficient than ever before.

Debenhams has seen a ‘significant’ increase in the number of ‘click and collect’ purchases processed by its 16 stores across the island of Ireland.