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End-to-end cold chain services initially focusing on the Middle East
The largest bespoke temperature-controlled storage and distribution company in South Wales, the Wild Water Group, has appointed GAC as its international freight forwarding partner from the new year.
The Wild Water Group serves the food and drink sector, which has been identified by the Welsh Government as a key economic driver of the regional economy. In 2017, exports from Wales in the sector grew 20.0%, compared to a 9.5% increase for the UK as a whole over the same period.
Under the alliance agreement, from this month, GAC will provide a range of freight forwarding services and draw on its international reach, resources and experience to help the Wild Water Group pursue international import and export opportunities for its customers. As part of its expansion plan, the Wild Water Group has boosted its operation with the purchase of a 12,080 m2 storage and distribution facility in Aberbargoed, with the support of the Welsh Government.
As one of the UK’s many food consolidators, the Wild Water Group is no stranger to the complexities of freight forwarding as they already pack containers for customers and export them as far afield as Japan and New Zealand, or across the channel to Europe for countries such as Spain. A key player in the Welsh food sector, it wanted to form an alliance with an established partner to give customers across its five subsidiaries a bespoke service. That partner is GAC.
The alliance opens up close associations with major airline carriers such as Qatar Airways, who have already seen the potential of Cardiff International Airport as a major passenger and freight hub. It also gives the Wild Water Group the opportunity to link up with other cold store operators worldwide with whom they could negotiate reciprocal trade agreements.
The partnership will provide end-to-end cold chain services around the clock, initially focusing on the Middle East, where GAC has been active for more than 60 years and boasts extensive logistics resources including ambient and cold chain warehouses.