Last Updated: October 2025

 

These Terms & Conditions ("Terms") govern the provision of research and analysis services ("Services") by Analytiqa Associates Limited, trading as Analytiqa ("Analytiqa", "we", "us", "our"), a private company registered in the United Kingdom, to you, the paying client ("Client", "you", "your", "Project Partner").

By commissioning a project, signing a Project Proposal or engaging with Analytiqa in any form, you agree to be bound by these Terms. These Terms, together with any specific Project Proposal, form the entire agreement ("Agreement") between Analytiqa and the Client.

1. Definitions

•   "Agreement": These Terms & Conditions, combined with a specific Project Proposal.

•   "Client" / "Project Partner": The paying entity commissioning the Services.

•   "Project Proposal": The specific document provided by Analytiqa to the Client outlining the scope of work, research agenda, deliverables, fees, and timelines for a specific project.

•   "Services": The bespoke primary research, data analysis, insight generation, and creation of Outputs as detailed in the Project Proposal.

•   "Outputs": The final, amalgamated reports, analyses, insight decks, and other marketing or thought leadership materials produced by Analytiqa as the deliverable of the Services.

•   "Respondent Data": All individual, raw, and un-anonymised responses, data, and personally identifiable information collected from primary research respondents (e.g., interviewees).

•   "Confidential Information": All non-public information disclosed by one party to the other, including but not limited to Respondent Data, business strategies, client lists, and proprietary methodologies. 

2. Scope of Services & Collaboration

2.1. Analytiqa shall perform the Services as detailed in the agreed-upon Project Proposal with reasonable skill, care, and diligence to ensure that services are provided in accordance with any timescales, delivery requirements and other specifications. Analytiqa reserves the right to use survey partners where necessary to generate qualified responses.

2.2. Our Services are collaborative. The Client shall have the right to provide input and steer the research agenda and questionnaire, subject to mutual agreement and the timelines specified in the Project Proposal.

2.3. Analytiqa reserves the right to make final decisions on research methodology and execution to ensure the integrity, objectivity, and confidentiality of the research process.

3. Fees and Payment

3.1. The Client agrees to pay Analytiqa the fees as set out in the Project Proposal.

3.2. Unless otherwise specified in the Project Proposal, invoices are payable within 30 days of the invoice date. Analytiqa reserves the right to charge interest on any overdue amounts at the rate specified by the Late Payment of Commercial Debts (Interest) Act 1998

3.3. Change Control: Any requested change to the Project Proposal must be submitted in writing, and Analytiqa will provide a quote for the additional cost and/or an adjustment to the timeline, which must be agreed upon before the new work commences.

3.4. Additional Services: Should the Client request Analytiqa to create the final branded Outputs (as per Clause 5), this will be subject to an additional fee, which will be agreed upon in writing before work commences. 

4. Intellectual Property and Usage Rights

4.1. Joint Ownership of Outputs: Upon Analytiqa's receipt of full payment for the Services, the Client and Analytiqa shall share complete and joint ownership and copyright of the final Outputs.

4.2. Client Usage Rights: The Client may use the Outputs, in whole or in part, in any way they see fit for their own marketing and thought leadership purposes.

4.3. Distribution: In line with the thought leadership model, the Client agrees that any distribution of the Outputs to the market or a target audience shall be on a complimentary basis and not for direct resale as a standalone product.

4.4. Analytiqa Usage Rights: Analytiqa retains all rights to its underlying research methodologies, proprietary processes, and know-how. Analytiqa also retains the right to use the amalgamated, anonymised data and insights from the Project for its own internal analysis, marketing, and business development, provided such use does not disclose the Client's Confidential Information or breach the confidentiality of Respondent Data.

5. Branding

5.1. The Outputs are intended to be fully branded with the Client's branding and corporate identity.

5.2. The Client may, at its own expense, use its own internal marketing department or third-party agencies to apply its branding to the Outputs.

5.3. Alternatively, the Client may engage Analytiqa to create the final branded materials for an additional fee, as specified in Clause 3.3.

6. Confidentiality and Data Protection

6.1. Mutual Confidentiality: Each party (the "Receiving Party") shall keep in strict confidence all technical or commercial know-how, specifications, inventions, processes, or initiatives which are of a confidential nature and have been disclosed to the Receiving Party by the other party (the "Disclosing Party").

6.2. Protection of Respondent Data: The confidentiality and anonymity of our research respondents is paramount.

* (a) The Client shall have full access to all amalgamated analysis and Outputs.

* (b) Notwithstanding any other provision in this Agreement, unless otherwise specified in the Project Proposal, the Client shall not, under any circumstances, have access to any Respondent Data. This includes, but is not limited to, individual interview transcripts, raw survey responses, or any data that could be used to identify an individual respondent or their specific contributions.

* (c) Analytiqa warrants that Respondent Data will be disclosed only to full-time Analytiqa employees or to contractors who have signed a non-disclosure agreement with Analytiqa.

6.3. Data Protection: Both parties warrant that they will comply with all applicable data protection legislation, including but not limited to the UK Data Protection Act 2018 and the EU General Data Protection Regulation (GDPR).

6.4  Analytiqa is registered with the UK Information Commissioner's Office as a Data controller, registration no: ZA734250

7. Warranties and Disclaimers

7.1. Analytiqa warrants that it will perform the Services using reasonable skill and care and in a professional manner.

7.2. The Outputs provided by Analytiqa are based on primary and secondary research and data analysis. While Analytiqa strives to provide trusted and authoritative insight, we make no representation or warranty as to the accuracy or completeness of the Outputs, nor do we guarantee any specific business result or outcome from the Client's use of the Outputs. The Outputs are provided for informational and thought leadership purposes only and should not be a substitute for the Client's own business judgment.

7.3. The Client warrants that it shall comply with all applicable laws and regulations and shall not knowingly use the Services for any improper or unlawful purposes (including infringing any Intellectual Property Rights).

7.4. All other warranties, whether express or implied, are hereby excluded to the fullest extent permitted by law.

8. Limitation of Liability

8.1. Nothing in this Agreement shall limit or exclude either party's liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability which cannot be limited or excluded by law.

8.2. Subject to Clause 8.1, neither party shall be liable to the other, whether in contract, tort (including negligence), or otherwise, for any indirect, special, or consequential loss, or for any loss of profits, loss of revenue, loss of business, or loss of data.

8.3. Subject to Clause 8.1 and 8.2, Analytiqa's total aggregate liability to the Client under this Agreement shall be limited to the total fees paid or payable by the Client for the specific Project to which the liability relates. 

9. Term and Termination

9.1. This Agreement shall commence upon the Client's acceptance of a Project Proposal and shall continue until the final Outputs for that Project have been delivered, unless terminated earlier in accordance with this clause.

9.2. Either party may terminate this Agreement with immediate effect by giving written notice if the other party:

* (a) commits a material breach of this Agreement and (if such breach is remediable) fails to remedy that breach within 30 days of being notified in writing to do so; or

* (b) becomes insolvent, files for bankruptcy, or ceases to trade.

9.3. Upon termination, the Client shall pay Analytiqa for all Services performed up to the date of termination, as well as any non-cancellable third-party costs and expenses committed to by Analytiqa for the undertaking of the Project.

9.4. Clauses 4 (Intellectual Property), 6 (Confidentiality), 8 (Liability), and 10 (General) shall survive the termination or expiry of this Agreement.

10. General

10.1. Relationship: Analytiqa is an independent contractor, and nothing in this Agreement shall be deemed to create a partnership, joint venture, or employer-employee relationship between the parties.

10.2. Force Majeure: Neither party shall be in breach of this Agreement nor liable for delay in performing, or failure to perform, any of its obligations if such delay or failure results from events, circumstances, or causes beyond its reasonable control.

10.3. Entire Agreement: This Agreement (comprising these Terms and the specific Project Proposal) constitutes the entire agreement between the parties and supersedes all previous agreements, promises, and understandings.

10.4. Waiver: A waiver of any right or remedy under this Agreement or by law is only effective if given in writing and shall not be deemed a waiver of any subsequent breach or default.

10.5. Assignment: The Client may not assign any of their rights under these Terms without prior written consent from Analytiqa.

10.6. Severance: If any provision of this Agreement is found to be invalid or unenforceable, that provision shall be deemed modified to the minimum extent necessary to make it valid and enforceable. If modification is not possible, the provision shall be severed, and the remainder of the Agreement shall remain in full force and effect.

10.7. Governing Law and Jurisdiction: This Agreement, and any dispute or claim arising out of or in connection with it, shall be governed by and construed in accordance with the laws of England and Wales. Each party irrevocably agrees that the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim.

Contact

If you have any questions about these Terms & Conditions, please contact us at: [email protected]

Registered Address:

Analytiqa Associates Limited

c/o Connect Accounting

Raydean House, 15 Western Parade

Barnet

Hertfordshire

EN5 1AH

United Kingdom

UK Company Registration No (CRN): 04504086

VAT Registration No: GB 806 2200 76